Art Direction and Set Design | 2023
Beirut, Lebanon
Introducing the "Une Première" collection, where minimalist elegance takes center stage in a showcase of contemporary sophistication. A clear vision was embraced for the collection's photoshoot: to highlight each item in a modern and unique display. Opting for a pure direction, a bold contrast between the pieces and their surroundings was sought, emphasizing their individuality. The goal was to craft images that were modern, impactful, and visually compelling. By playing with reflections, natural light, and shadows, depth and sophistication were added to every photograph. Through the imagery, the aim was to inspire the audience and instill a desire for the captivating allure of the "Une Première" collection.
