Brief
Ambiance, the Beirut house of art and design objects, asked us to direct the campaign for Emozee: a collection of lacquered spheres, each carrying its own painted emotion. The pieces needed a world playful enough to match them and precise enough to sell them.
Approach
We treated the spheres as characters. Stacked compositions, emotion pairings and clean fields kept every color loud, with our creative and brand direction running from concept through the final films, produced by Digital Sociopath with animation by Metapath.
Outcome
A campaign of stills and films that introduced the collection across the brand’s channels. Creative direction and brand direction by Azzi Studios; produced by Digital Sociopath.