Brief
Ambiance asked us to stage Hue: a collection of colored vases and statement pieces where color is the product. The campaign needed worlds saturated enough to meet the collection.
Approach
We directed color-blocked worlds around the pieces, matching each backdrop and prop to its hue so the collection reads as a spectrum across the campaign films.
Outcome
A film-led campaign introducing the collection across the brand’s channels. Creative direction and brand direction by Azzi Studios; produced by Digital Sociopath.