Brief
Eloria came to us to launch its first collection: minimalist backpacks designed in Italy and built for daily movement. A new brand with no visual history, it needed a launch world strong enough to carry e-commerce, social and film from day one.
Approach
We built the launch around the product’s daily orbit: the gym, the office and the city in between. Creative direction, art direction and set design were developed as one system, staging the collection in the places it is actually carried rather than in an abstract studio.
Outcome
A full launch suite and three campaign reels, shown here in selection, consistent enough to run as one system across the brand’s e-commerce and social rollout. Creative direction, art direction and set design by Azzi Studios.