Brief
Pinch Moi!, the Beirut concept store and café mixing art, fashion and specialty coffee, brought us in to art direct The Garden. The shoot needed the store’s curated, playful spirit translated into one green, styled world.
Approach
We built a garden on set: styled greens, produce and props arranged with the same wit the brand carries in store. Art direction and set design were resolved frame by frame before the shoot, so the day itself was execution.
Outcome
A full editorial suite the brand ran across its channels, shown here in selection. Art direction and set design by Azzi Studios for Pinch Moi!.