Brief
Plastik Studios, the production agency behind Asteri Beauty’s summer 2025 campaign, brought us in as art director, set designer and prop master. The beauty line wanted its products photographed in real summer light: warm, sun-bleached and editorial, not a flat studio look.
Approach
We developed the visual direction first: a palette pulled from late-summer light and a set language built around still-life compositions the products could own. Every set piece and prop was designed and mastered in-house in Beirut, and the art direction of every frame was locked before the camera arrived, so the shoot itself was execution, not exploration.
Outcome
A full campaign suite and a campaign film, shown here in selection: product still lifes, lifestyle frames and golden-hour compositions consistent enough to run as one system across social, e-commerce and print. Art direction, set design and props mastering by Azzi Studios; produced by Plastik Studios.