Brief
Plastik Studios, the production agency on Roadster Diner’s summer 2025 campaign, brought us in as art director, set designer and prop master. The Lebanese diner institution wanted its summer staged in real built sets, with the playful energy the brand is known for.
Approach
We art directed the campaign world and mastered its sets and props in-house: diner-coded color, summer staging and compositions built to hold the food and the summer in the same frame. The direction of every shot was locked before the camera arrived.
Outcome
A full campaign suite that ran across the brand’s summer rollout, shown here in selection. Art direction, production design and props mastering by Azzi Studios; produced by Plastik Studios.