Set Design & Creative Direction | 2023
Beirut, Lebanon
Christmas embodies an emotional and joyous period marked by exchanging gifts, festive holidays, lively parties, and heartfelt gatherings. These elements collectively infuse us with joy and happiness, underpinned by a profound sense of mystery and wonder. Our upcoming Christmas campaign revolves around capturing this essence through a minimalist and unconventional display of our designed products. Our core objective is to honor the captivating allure and enduring power of the Christmas spirit. Through a meticulously crafted setup, we aim to transport our audience into a realm of enchantment and nostalgia, leveraging a red-themed ambiance complemented by subtle wisps of smoke. This distinctive approach not only showcases our products in a unique light but also fosters an interactive and engaging experience, transcending conventional product promotion strategies.
